Farah Khan for Tanishq- A stylish partnership
What do get when the celebrity jewellery designer- Farah Khan collaborates with one of India’s leading jewellers- Tanishq? A stylish jewellery collection with Farah’s flair and Tanishq’s trust.
The Farah Khan for Tanishq jewellery collection showcases Farah’s talent to play with coloured gemstones and diamonds clubbed with Tanishq’s manufacturing skills and trust for purity. Inspired by Persian aesthetics, the collection features an array of earrings, rings and pendant sets with coloured gemstones like rubies, emeralds, pearls, citrine, amethysts, topaz and several others juxtaposed together.
Elegance comes together with easy wearability in the products that are well suited and designed for the contemporary woman of today and can be transformed easily from chic day-wear to elegant evening-wear. The versatile collection can be paired with both, ethnic as well as western outfits.
Designer Farah Khan Ali, shared her enthusiasm on the occasion, “It is an honor to be associated with a Tata Brand like Tanishq. Designing a collection for them using my design aesthetics and sensibilities was a wonderful experience as Tanishq and my brand Farah Khan share the same values and beliefs. Known for trust, quality, superior design and craftsmanship, both brands are well reputed in the world jewelry design arena. With this collection, I hope to recreate the magic of the Farah Khan design aesthetics for the Tanishq woman, who wants great design in a range that caters to her needs, who aspires to be fashionable yet traditional, where dreams spell design, and where precious becomes timeless.”
Speaking at the launch of this exquisite collection, Mr. C.K.Venkataraman, CEO, Jewellery Division, Titan Company Limited said, “At Tanishq, the launch of this exquisite range of diamond jewellery marks our constant dedication to offer our consumers the best products. We are absolutely delighted to collaborate with renowned jewellery designer, Farah Khan Ali, for this beautiful line of diamond jewellery. We are pleased to have her as a part of the Tanishq family, as her design and fashion aesthetics go hand-in-hand with those of Tanishq. We are confident that the collection designed by Farah Khan Ali will have an appeal amongst women of varied age groups across India.
The Farah Khan for Tanishq collection, starting at just INR 1.5 Lakhs, is the first in a series of a three year contract and is available exclusively at select Tanishq stores across Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune, Bilaspur and Guntur.